Empowering African Startups: Cloudmania and 22 On Sloane’s Strategic ISV Engagement

Empowering African Startups: Cloudmania and 22 On Sloane's Strategic ISV Engagement

In a significant move to strengthen Africa’s tech innovation landscape, Through Our Reseller business, Cloudmania, a subsidiary of Liquid Intelligent Technologies, partnered with 22 On Sloane—the continent’s largest startup campus—to launch a powerful Independent Software Vendor (ISV) engagement. This collaboration is designed to equip African startups with the tools, expertise, and networks needed to scale and thrive in the cloud era.

The Power of Collaboration

This ISV initiative represents a shared commitment to empowering Africa’s next generation of technology leaders. By aligning with 22 On Sloane’s ecosystem of support, the program provides startups with a space to experiment, collaborate, and grow. Startups not only gain exposure to leading-edge cloud platforms but also become part of a broader innovation dialogue focused on solving regional and global challenges.

Key Benefits for Startups

  • Showcase Innovation: Startups get the chance to pitch their solutions to industry experts and fellow tech builders, opening doors to visibility and potential partnerships.

  • Explore Collaboration Opportunities: Access to cloud services and technical guidance enables startups to co-create, scale, and launch new offerings.

  • Access to Resources: Participants receive information on tools, support, and opportunities available through Microsoft and Cloudmania’s partner ecosystem.

  • Build Connections: Entrepreneurs connect with peers, mentors, and investors, laying the foundation for long-term collaboration and community-building.

22 On Sloane: Africa’s Innovation Launchpad

Based in Johannesburg, 22 On Sloane is known for its robust startup development programs that cater to every stage of the entrepreneurial journey. From incubation to acceleration, initiatives like the Microsoft Tech Programme and Women in Tech Entrepreneurship Programme empower startups with market-ready skills, strategic partnerships, and real-world experience.

This strategic ISV engagement with Cloudmania highlights how collaborative ecosystems can bridge infrastructure gaps, inspire new solutions, and cultivate sustainable growth across the continent.

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