Privacy Policy

We are committed to protecting your privacy and ensuring transparency about how we use your data. This notice outlines the basis on which we collect, process, and protect your personal data through your participation in the Falcon Program, as well as your use of our website, registration for events, and signing up for newsletters and other marketing activities online.

Information About Us

This website is maintained by LiquidC2, a subsidiary of Liquid Intelligent Technologies Group. LiquidC2 is the controller responsible for your personal data (referred to as “we,” “us,” “our,” or “LiquidC2” in this privacy notice). LiquidC2 is registered with the UK Information Commissioner’s Office. Our registered office is at 6 New Street Square, London, EC4A 3BF, England.

If you have any questions about this privacy notice or your personal information, please contact us at privacy@liquidc2.com.

What Type of Information Is Collected From You?

The information we collect depends on your interactions with LiquidC2, including your participation in the Falcon Program, and the choices you make, including your privacy settings. We may collect the following types of information:

Personal Information

Personal information identifies you as an individual or relates to an identifiable individual, including: name, title, company name, job title, postal address, telephone number, or email address. If you submit any personal information on behalf of other people, you must have their permission to do so in accordance with this privacy policy.

Other Information

Other information is any information that does not reveal your specific identity or does not directly relate to an identifiable individual. This may include browser and device information, information collected through cookies, pixel tags, and other technologies, demographic information, and aggregated data.

Location Information

We collect information about your imprecise location, including information derived from your IP address or data that indicates your location at a city or postal code level. IP addresses are automatically assigned by your Internet Service Provider (ISP), and this data is collected as part of standard web practices.

How We Collect Information From You

We may collect information from you in various ways, including:

1. Personal Information
   • Through our website: When you request a product brochure, register for an event, join the Falcon Program, contact us, subscribe to our newsletter, or download content (e.g., whitepapers).
   • Offline: If you attend one of our events, speak with our sales representatives, or contact customer services.
   • Information from Other Sources: To enhance our marketing and service offerings, we may obtain information about you from public databases, joint marketing partners, social media platforms, or third parties.
2. Other Information
   • Through Your Browser or Device: This includes screen resolution, operating system name and version, device model, language, browser type and version.
   • Through Cookies and Other Technologies: Like many websites, the LiquidC2 website uses cookies. These are small pieces of information stored on your device to help the website recognize you and collect data on your browsing patterns.
   • Web Beacons and Analytics: We may use web beacons (single-pixel gifs) to track user engagement with our website, including whether you open and interact with our promotional emails or newsletters.

How We Use Your Personal Data

We collect, use, store, and transfer your personal information in accordance with applicable data protection law. We do so under the following bases:

• To fulfil a contract with you
• To comply with legal obligations
• For legitimate interests, provided your interests and fundamental rights do not override these interests
• With your express consent for certain purposes

We may use your personal data for the following purposes:

• To send you information about LiquidC2, the Falcon Program, our products and services, and promotional offers.
• To notify you of changes to services, terms, conditions, and policies.
• To personalize your experience on our website and tailor the content we show you.
• To gather feedback on the services we provide.
• To display personalized advertisements on platforms like Google, LinkedIn, Twitter, and Facebook.

Who Has Access to Your Information?

We do not sell or rent your personal information to third parties. We may share your information with third-party service providers working on our behalf to fulfill the purposes outlined in this privacy notice, including for customer service support, data cleansing, and event management. All third-party service providers must adhere to strict privacy standards and can only process your personal data as per our instructions.

Your Choices and Control Over Personal Information

You have control over your personal data, and you can exercise your rights by:

• Accessing, correcting, or requesting the erasure of your personal data.
• Requesting the transfer of your personal data to you or a third party.
• Objecting to the processing of your data where we rely on legitimate interests.
• Withdrawing your consent, particularly for marketing communications.

You can opt out of receiving marketing emails by following the unsubscribe link in the email. This will not apply to mandatory service communications.

International Transfer of Information

We may transfer and store your personal data outside of the European Economic Area (EEA) for processing by members of the Liquid Intelligent Technologies Group or third-party service providers. We ensure that adequate safeguards are in place to protect your personal data in accordance with legal requirements.

How Long We Keep Your Personal Data

Your personal information will be retained as long as necessary to fulfill the purpose for which it was collected. We may also retain your data for longer to respond to any queries or complaints, meet legal obligations, or for statistical purposes.

Your Rights

You have the right to:

• Access, correct, or erase your personal data.
• Request data portability.
• Object to or restrict processing, especially when based on legitimate interests.

If you wish to exercise these rights or have concerns, please contact us at privacy@liquidc2.com. We may need to verify your identity before processing your request.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection matters, at www.ico.org.uk. However, we encourage you to contact us first so we can address any issues directly.